PROPOSAL SOFTWARE
Win more deals with smarter proposal software
Stop building proposals by hand. Proposer is proposal management software that connects your live data, subject matter experts, and approval workflows in one AI-powered platform — so every proposal is accurate, on-brand, and sent on time.

From proposal bottleneck to revenue accelerator
When RFP season hits or a big deal lands in the pipeline, most proposal teams fall back on manual drafting, scattered SME input, and slow review cycles. The result is rushed submissions, preventable errors, and weeks of churn that could go to revenue instead.
Proposer gives proposal teams a structured way to move from the first draft to a polished submission without repeating the same manual steps every time. By connecting templates, live content, and review workflows in one AI-powered platform, you can build on what worked last time while adapting quickly to what this buyer needs.

Go from proposal chaos to proposal confidence
With Proposer, you can start using AI agents today to move faster and keep your content up to date so every proposal reflects the best of your organization.
Use Proposer AI to generate grounded first drafts from your approved content library — complete with source citations and TRACE Score so reviewers can trust every answer.

Draft proposals in a fraction of the time
When speed is the difference between winning and losing, proposal teams need more than a blank document and a deadline. Proposer AI connects your approved content library, review workflows, and SME input so reps can build credible first drafts in minutes — not days.
Generate proposal content with source citations and TRACE Score
Adjust tone, structure, and formatting for each buyer without starting from scratch
Give sales reps self-service access for simpler proposal types while keeping guardrails in place
Build on a single source of truth
Buyers expect consistency — and your team needs confidence that every answer reflects the best available information. Proposer LookUp gives your organization one trusted source of truth, with AI-powered search and governance built in.
Search your content library in natural language
Flag answers when source content changes so nothing goes stale unnoticed
Give field teams direct access to trusted content so SMEs aren't the bottleneck on every deal

Decide faster with smarter proposal analysis
Before you invest time in a response, you need to know whether the opportunity is worth pursuing. Proposer Agents help proposal and sales teams run go/no-go analysis faster — evaluating fit, spotting coverage gaps, and surfacing compliance requirements before you're too far in.
Run go/no-go analysis faster with AI that maps requirements to your content
Identify where your content is strong and where SME input is needed
Maintain compliance confidence throughout the process so nothing slips past review

Connect proposal software to the tools your team already uses
Your team shouldn't have to choose between proposal software and the AI tools they already use. The Proposer MCP Server turns general-purpose AI assistants into enterprise-ready proposal tools — grounded in your content library and connected to your workflows.
Autofill answers directly in Claude, Copilot, ChatGPT, and other AI tools
Sync opportunity data from Salesforce so proposals reflect live deal context
Connect with HubSpot, Microsoft 365, Slack, and 75+ other tools your team relies on

Prove security and compliance without the scramble
Security questionnaires and compliance requests can derail an otherwise smooth deal cycle. Proposer Trust Center centralizes your certifications, policies, and compliance documents so buyers get accurate answers fast — without your security team rebuilding responses every time. Proposer also supports standalone vendor security questionnaires.

Get up and running with expert support
Proposer Professional Services is an APMP-certified team that helps you launch faster — with structured onboarding, content migration, and ongoing guidance tailored to your proposal workflow.
Onboarding aligned to your proposal workflow
Content migration support from day one
Ongoing guidance for growth, change, and new capabilities

Proposal software built for the full pursuit lifecycle
Most proposal tools stop at document creation. Proposer supports the full pursuit lifecycle — from intake and qualification through drafting, review, submission, and measurement.
Proposal generation
Generate structured first drafts grounded in approved source material.
RFP workflows
Manage formal RFPs alongside proposals in one environment.
Bid management
Track every active pursuit without scattered status updates.
RFI responses
Respond to information requests with shared content and workflows.
Security questionnaires
Handle compliance responses without chasing down your security team.

Proposal software vs proposal builder — what's the difference?
A proposal builder helps you create a document. Proposal management software helps you run the process behind it. Proposer is built for teams that treat proposals as a revenue-critical workflow, not a formatting task.

FAQs about proposal management software
Ready to see Proposer in action?
Find out why leading response teams across the world turn to Proposer for their Strategic Response Management and RFP software needs.