Proposer

PROPOSAL SOFTWARE

Win more deals with smarter proposal software

Stop building proposals by hand. Proposer is proposal management software that connects your live data, subject matter experts, and approval workflows in one AI-powered platform — so every proposal is accurate, on-brand, and sent on time.

4.5G2 · 1,100+ reviews
4.6Capterra · 150+ reviews
Proposal software workflow illustration
EXL
Quest Diagnostics
Juniper
Cigna
Dow Jones

From proposal bottleneck to revenue accelerator

When RFP season hits or a big deal lands in the pipeline, most proposal teams fall back on manual drafting, scattered SME input, and slow review cycles. The result is rushed submissions, preventable errors, and weeks of churn that could go to revenue instead.

Proposer gives proposal teams a structured way to move from the first draft to a polished submission without repeating the same manual steps every time. By connecting templates, live content, and review workflows in one AI-powered platform, you can build on what worked last time while adapting quickly to what this buyer needs.

Proposal Builder with AI-generated proposal cards

Go from proposal chaos to proposal confidence

With Proposer, you can start using AI agents today to move faster and keep your content up to date so every proposal reflects the best of your organization.

Use Proposer AI to generate grounded first drafts from your approved content library — complete with source citations and TRACE Score so reviewers can trust every answer.

Proposer AI agents dashboard

Draft proposals in a fraction of the time

When speed is the difference between winning and losing, proposal teams need more than a blank document and a deadline. Proposer AI connects your approved content library, review workflows, and SME input so reps can build credible first drafts in minutes — not days.

  • Generate proposal content with source citations and TRACE Score

  • Adjust tone, structure, and formatting for each buyer without starting from scratch

  • Give sales reps self-service access for simpler proposal types while keeping guardrails in place

Proposer AI drafting workflow with SME collaboration

Build on a single source of truth

Buyers expect consistency — and your team needs confidence that every answer reflects the best available information. Proposer LookUp gives your organization one trusted source of truth, with AI-powered search and governance built in.

  • Search your content library in natural language

  • Flag answers when source content changes so nothing goes stale unnoticed

  • Give field teams direct access to trusted content so SMEs aren't the bottleneck on every deal

Proposer LookUp conversational search interface

Decide faster with smarter proposal analysis

Before you invest time in a response, you need to know whether the opportunity is worth pursuing. Proposer Agents help proposal and sales teams run go/no-go analysis faster — evaluating fit, spotting coverage gaps, and surfacing compliance requirements before you're too far in.

  • Run go/no-go analysis faster with AI that maps requirements to your content

  • Identify where your content is strong and where SME input is needed

  • Maintain compliance confidence throughout the process so nothing slips past review

Proposer proposal analysis and reporting

Connect proposal software to the tools your team already uses

Your team shouldn't have to choose between proposal software and the AI tools they already use. The Proposer MCP Server turns general-purpose AI assistants into enterprise-ready proposal tools — grounded in your content library and connected to your workflows.

  • Autofill answers directly in Claude, Copilot, ChatGPT, and other AI tools

  • Sync opportunity data from Salesforce so proposals reflect live deal context

  • Connect with HubSpot, Microsoft 365, Slack, and 75+ other tools your team relies on

Proposer MCP Server integration diagram

Prove security and compliance without the scramble

Security questionnaires and compliance requests can derail an otherwise smooth deal cycle. Proposer Trust Center centralizes your certifications, policies, and compliance documents so buyers get accurate answers fast — without your security team rebuilding responses every time. Proposer also supports standalone vendor security questionnaires.

Proposer Trust Center sharing interface

Get up and running with expert support

Proposer Professional Services is an APMP-certified team that helps you launch faster — with structured onboarding, content migration, and ongoing guidance tailored to your proposal workflow.

  • Onboarding aligned to your proposal workflow

  • Content migration support from day one

  • Ongoing guidance for growth, change, and new capabilities

Proposer professional services team

Proposal software built for the full pursuit lifecycle

Most proposal tools stop at document creation. Proposer supports the full pursuit lifecycle — from intake and qualification through drafting, review, submission, and measurement.

  • Proposal generation

    Generate structured first drafts grounded in approved source material.

  • RFP workflows

    Manage formal RFPs alongside proposals in one environment.

  • Bid management

    Track every active pursuit without scattered status updates.

  • RFI responses

    Respond to information requests with shared content and workflows.

  • Security questionnaires

    Handle compliance responses without chasing down your security team.

Proposer template builder and pursuit lifecycle

Proposal software vs proposal builder — what's the difference?

A proposal builder helps you create a document. Proposal management software helps you run the process behind it. Proposer is built for teams that treat proposals as a revenue-critical workflow, not a formatting task.

Proposer sections management interface

FAQs about proposal management software

Ready to see Proposer in action?

Find out why leading response teams across the world turn to Proposer for their Strategic Response Management and RFP software needs.